Amazon.in SEO Issues, Traffic and Optimization Tips

Amazon.in

March, 24 2024 05:20:49 AM

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Search Engine Optimization

Title Tag

Online Shopping site in India: Shop Online for Mobiles, Books, Watches, Shoes and More - Amazon.in
Length: 98 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.
Length: 158 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. You can Generate a unique Meta Description using this free "Easy Meta Tag Generator" tool.

Meta Keywords

Amazon.in, Amazon, Online Shopping, online shopping india, india shopping online, amazon india, amazn, buy online, buy mobiles online, buy books online, buy movie dvd's online, kindle, kindle fire hd, kindle e-readers, ebooks, computers, laptop, toys, trimmers, watches, fashion jewellery, home, kitchen, small appliances, beauty, Sports, Fitness & Outdoors

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
0	28	0	0	0	0

<H2> Revamp your home in style </H2>
<H2> Appliances for your home \| Up to 55% off </H2>
<H2> Up to 60% off \| Styles for men </H2>
<H2> Sign in for your best experience </H2>
<H2> Up to 75% off \| Headphones </H2>
<H2> Starting ₹99 \| All your home improvement needs </H2>
<H2> Up to 60% off \| Styles for women </H2>
<H2> Discover TVs by your ideal size \| Starting ₹6,999 </H2>
<H2> Automotive essentials \| Up to 60% off </H2>
<H2> Today’s Deals </H2>
<H2> Bestselling kitchen products \| Amazon Brands & more </H2>
<H2> Best Sellers in Clothing & Accessories </H2>
<H2> Up to 70% off \| Holi essentials from stores near you </H2>
<H2> Top picks \| Up to 60% off </H2>
<H2> Bestsellers in Women's Indian Clothing </H2>
<H2> Under ₹499 \| Pocket-friendly fashion </H2>
<H2> Up to 40% off \| Premium furniture collection from stores near you </H2>
<H2> Up to 60% off \| Car & bike accessories & more </H2>
<H2> Under ₹699 \| Combo packs \| Amazon brands & more </H2>
<H2> Min. 60% off \| Outdoor lights </H2>
<H2> Love adhura \| Watch only on miniTV </H2>
<H2> Under ₹999 \| Revitalize your home </H2>
<H2> EMI starting at ₹105/day \| Electric scooters & motorbike </H2>
<H2> Up to 70% off \| Explore more from bestsellers </H2>
<H2> Up to 60% off \| AC, coolers & more </H2>
<H2> Customers’ Most-Loved Fashion for you </H2>
<H2> Starting ₹99 \| Start your fitness journey </H2>
<H2> Bestsellers from women owned businesses </H2>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Online Shopping site in India: Shop Online for Mobiles, Books, Watches, Shoes and More - Amazon.in

amazon.in/

Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 0 images on this web page

No ALT attributes are empty or missing.

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

amazon14
electric10
home8
including8
offlimited7
time7
kitchen7
cotton7
starting6
women6
scooter6
charge6
hair6
more5
fashion4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using.
There are a number of keyword research tools available online to help you choose which keywords to target.
Try this free "Keyword Density Checker" tool.

Keyword Consistency

Text/HTML Ratio

HTML to Text Ratio is: 0.95%

Text content size	5871 bytes
Total HTML size	620944 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 601 KB to 138 KB (77.1 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 52.95.116.115 does not redirect to amazon.in

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Oh no, XML Sitemap file not found!
http://amazon.in/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website using this free "XML Sitemap Generator" tool and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://amazon.in/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access. If you don't have the 'robot.txt' file then use this free "Robots.txt Generator" tool to generate and upload it to your home directory.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

WHOIS Data

Indexed Pages

Indexed pages in search engines

46,300,000 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

168,931 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your website.
Since this factor is crucial for SEO, you should have a strategy to improve the quantity and quality of backlinks.
You can use this free Backlink Generator Tool to generate high DA and PA quality backlinks for your website.

Usability

URL

http://amazon.in
Length: 6 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

624 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

2.15 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
If you are getting Page Load time above 1.0 Sec with Shared Hosting. In order to save your Traffic, Rank and Users, it's the Right Time to Get rid of this problem by taking Dedicated/VPS Servers from Namecheap, Bluehost or Hostinger and move your hosting to their Powerful Servers now. Absolutely Pocket Friendly!
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Amazon.in desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: EN-IN

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
amazon.com	Already Registered
amazon.net	Already Registered
amazon.org	Already Registered
amazon.biz	Already Registered
amazon.us	Already Registered

Register the various extensions of your domain name with Namecheap, Bluehost or Hostinger to protect your brand from cybersquatters.

Typo Availability

Domains (TLD)	Status
qmazon.in	Already Registered
wmazon.in	Already Registered
zmazon.in	Already Registered
xmazon.in	Already Registered
anazon.in	Already Registered

Register the various typos of your domain with Namecheap, Bluehost or Hostinger to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

Technologies

Server IP

Server IP	Server Location	Service Provider
52.95.120.67	Not Available	Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server like Namecheap, Bluehost or Hostinger which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data. You can implement free Google Analytics to your website to fix this.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Visitors

Estimated Worth

$60 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

No Global Rank

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.